About Fabulous Arizona

FabulousArizona.com (FabAZ) is one of Arizona’s premier online lifestyle publications. Founded in 2011 by Cynthia Sassi, the locally-owned website has become the go-to for travelers wishing to visit or locals yearning to learn more about where to eat, stay, and play in the 48th State. From restaurants and events to unique and successful individuals, the publication is devoted to showcasing all that makes Arizona exceptional. 

Cynthia Sassi has been a force in online publishing for over a decade, working with some of the nation’s most respected brands and publications along the way. She is a venerated authority on the subjects of digital media, social media, digital marketing, web design, event planning, and entrepreneurship. The President and Founder of Fabulous Arizona (and its sister site, Fabulous Wisconsin), Cynthia is a fixture in her local community of Scottsdale. Her immense passion for helping Valley business owners is what led her to help found the digital marketing agency Say Less Media. In her spare time, Cynthia works with over a dozen local charities and frequently gives speeches on subjects ranging from digital media to female entrepreneurship in the 21st Century.