Drybar Founders to Open Squeeze in Scottsdale

After revolutionizing the hair salon experience, the founders of Drybar are set to open Squeeze in Scottsdale this fall. Offering a better massage experience, the locale marks the second for Squeeze, the first of which opened in Los Angeles in 2019.

Squeeze Scottsdale’s hassle-free, personalized technology platform is the first of its kind in the retail service space. It bridges the seamlessness of an on-demand mobile experience with a brick-and-mortar destination. Per the press release, through the Squeeze app and website, guests can book a service, set personalized preferences, pay, tip and review their experience. That’s right; no having to figure out gratuity once your head is in the clouds post-massage.

The personalization continues as each massage is tailored to the guest’s preference–from pressure to music to lighting. The room even has a ready button, which alerts the therapists that they can return to the room. Personalized preferences are saved to each guest’s profile, and options like deep tissue, heat therapy, aromatherapy and percussion therapy are no extra cost.

The forthcoming Squeeze Scottsdale will comprise 3,200 square feet of space with 11 rooms.

Though Squeeze Scottsdale will mark the franchise’s second location, there are over 37 locations in development.

“Our vision at Squeeze is to transform communities for good so we’ve created a relaxing and hassle-free experience for our guests, as well as a positive and uplifting space for our team to come to work every day,” says Brittany Driscoll, co-founder and CEO, of Squeeze in a press release. “We intentionally designed our business model to facilitate small business ownership so I am beyond thrilled to support our very first Operating Partners’ as they bring Squeeze to the Scottsdale community.”

Memberships start at $89 for a Mid-Squeeze, the brand’s 50-minute table massage, plus perks. For more information about Squeeze Scottsdale and Squeeze memberships, visit squeezemassage.com.

4513 N. Scottsdale Rd. Ste. 112
Scottsdale, AZ

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