IWC big pilot

IWC Schaffhausen’s Big Pilot Exhibition Stops in Scottsdale

IWC Schaffhausen, Swiss luxury watchmaker, is hitting the road with a brand-new interactive Big Pilot exhibition—and it is setting up shop at Scottsdale Fashion Square from Oct. 14 to Oct. 17 as one of eight stops.

Housed in specially-converted shipping containers, the Big Pilot exhibition will offer visitors a look inside IWC Schaffhausen’s world. The public is invited to discover more about the brand’s history and the newest additions to its luxe collection at the exhibit stop at Scottsdale Fashion Square (near Nobu), starting Oct. 14.

The Big Pilot exhibition kicked off in Los Angeles in September and will end Nov. 14 in New York City. One of the key elements of this exhibition is an innovative new hologram technology that will enable a life-sized projection of IWC CEO Christoph Grainger-Herr to be seemingly teleported to each location. Joining him will be other holograms of Kurt Klaus, IWC’s former head watchmaker, and seven-time Formula One champion and brand ambassador, Lewis Hamilton.

Plus, the “Creator Wall” will highlight some of IWC’s boldest partners and their success stories.

To learn more, visit and check out the hashtag #IWConTour.

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