Mattel Adventure Park to Open in 2023

Mattel Adventure Park, the newest amusement park inspired by iconic childhood toys like Hot Wheels and Barbie, is coming to Glendale with epic coasters, rides and virtual fun. The park is the first of its kind for the toy brand and is slated to open in 2023. 

Fans of Hot Wheels, Thomas & Friends, Barbie and other staple Mattel toys will find plenty of fun and fanfare at Mattel Adventure Park, the first-ever Mattel branded theme park opening in Glendale 2023. The unique park will feature fun for everyone in the family, including two Hot Wheels rollercoasters, Hot Wheels Twin Mill Racer and Hot Wheels Boneshaker: The Ultimate Ride; a fully electric Thomas & Friends train ride; and five smaller, kid-friendly rides. 

In addition to the rides, guests who visit the park will also find an assortment of virtual experiences, including 4D Hot Wheels Unleashed and a treasure hunt with Thomas the Train, which allows families to talk to Thomas and his friends before embarking on a journey on a real-life Thomas the Train.  

The new entertainment destination was created in collaboration with Epic Resort Destinations, a developer of world-class branded attractions. Epic aided Mattel in developing the park and bringing its unique vision to life with the help of some other industry giants like Mad Systems, Daniels Woodland and Lightswitch. 

“We share a pioneering vision in collaborating with Mattel to develop a world-class primarily indoor theme park destination,” says Mark Cornell, president of Epic Resort Destinations, in a press release. “Our key to an innovative and impactful park design has been fully leveraged through strategic partnerships, teaming with industry leaders like Mad Systems for their award-winning audiovisual design and interactive integration capabilities; Daniels Woodland for iconic attractions theming and fabrication and Lightswitch, illumination experts implementing cutting-edge solutions for all of our attractions from rollercoasters to our one-of-a-kind, four-level Hot Wheels Go-kart track. The output of these partnerships has enabled us to create an extraordinary immersive branded theme park experience.” 

To learn more about Mattel Adventure Park, visit

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