Scottsdale Fashion Square continues to solidify its reputation as a premier shopping destination with the debut of two fresh retail experiences: the 100th store opening of gorjana and the newly redesigned concept from Lids. These latest additions bring a blend of personalized service and interactive shopping to the forefront.
gorjana, the Southern California-inspired jewelry brand known for its effortless layering pieces and modern designs, opened its 100th store at Scottsdale Fashion Square. Co-founder Gorjana Reidel, a Scottsdale native, and Arizona State University graduate, began her retail journey at Scottsdale Fashion Square, working for GUESS and BCBG. During that time, she reconnected with her now-husband and CEO, Jason Reidel, sparking a partnership that would eventually lead to the creation of gorjana in 2007.
Now a nationally loved brand, gorjana brings its signature relaxed luxury to the mall where it all began. The new boutique, located on the lower level, offers a curated, welcoming experience where customers can browse the brand’s best-selling collections, enjoy personalized styling sessions, and receive exclusive gifts with purchase.
To celebrate the grand opening, gorjana is continuing its commitment to giving back. The brand has donated over $2 million to nonprofits like Baby2Baby and Dress for Success and encourages local schools and organizations to reach out for fundraising opportunities.
Lids, the go-to retailer for sports and fashion headwear, has unveiled a newly redesigned concept at Scottsdale Fashion Square, part of a national rollout of 20 updated stores. The updated space centers on a next-level Custom Zone where shoppers can personalize their hats and jerseys like never before.
The highlight is the interactive Build-A-Cap kiosk, which allows customers to create custom headwear designs, complete with stitching, patches, and hat-curving features. With customization pricing starting at $10 and more than 40 exclusive patches tailored to the local market, the store encourages fans to personalize every piece. In addition to headwear, the new store features a T-shirt wall showcasing regional favorites, a Kids’ Corner with youth apparel, and expanded accessories to help customers care for their caps.
“Customization has always been at the heart of our brand, and this new store design takes it to the next level,” says Bob Durda, president of Lids, in a recent press release. “We’re offering more ways for customers to make their gear uniquely theirs – whether it’s stitching, patching, or curving. This rollout represents our commitment to a dynamic, customer-centric experience where every visit feels personal, engaging, and tailored to each individual.”
As gorjana and Lids debut their new and updated stores at Scottsdale Fashion Square, shoppers can expect elevated, hands-on experiences that reflect the Valley’s love for style, self-expression, and quality craftsmanship.
For more information, visit www.fashionsquare.com.
7014 E. Camelback Rd.
Scottsdale, AZ 85251