Rip Valley Now Open in Downtown Phoenix

A new concept, Rip Valley, has recently made its grand debut in Roosevelt Row Art District. The new site is a sports cards and culture shop offering collections of sports-related merchandise and an extensive selection of sealed wax and single sports cards for local fanatics. 

After a successful grand opening in early January, Rip Valley, a new sports and culture shop in Downtown Phoenix’s Roosevelt Row, has brought a unique, one-of-a-kind place for sports fans to gather and find everything from sealed wax and single sports cards to merchandise, sneakers and apparel from some of their favorite teams and players. To pay homage to Rip Valley’s new home on Roosevelt Row’s vibrant art community, the store will also carry items and custom pieces created by local artists. 

The concept was developed in 2021 when a group of “fanatical and obsessed sports card junkies” decided to create a store they all wished existed but was only available online. The team behind the new venture has also created immersive, multi-round tournament-style breaks that will take place over a multitude of days and offer “breaking insurance” options to minimize spending risks when ripping wax (opening new trading cards). Rip Valley has partnered with Brandon Dixon, a breaking pro practicing since 2016. (“Breaking” is when a business or individual buys a box of sports cards and charges individual collectors for the opportunity to buy cards from the pack.)

“When I was approached with the opportunity to be a partner in a shop in Roosevelt Row, I couldn’t wait to jump in. Although breaking grew in popularity in 2020 and 2021 online and my business expanded, consumers are back to looking for physical experiences and we plan to deliver on all of it,” says Dixon, in a press release. “You will recognize a lot of our products, but the atmosphere and several other products will be a welcome surprise. We will continue to offer virtual opportunities, but with many of our breaks we will offer the ability to be live in the shop having a beer and watching a game while participating in breaks.” 

Rip Valley also plans to host special events, including appearances from athletes, signings and private experiences. 

To learn more about Rip Valley in Phoenix, visit  

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