Each week we will be highlighting one of the fabulous emerging designers from Phoenix Fashion Week 2018. This week, meet Halyna Hostetler, the Founder and Owner of Zelenco, a brand that offers empowering European style for the modern woman.
Hometown: San Jose, CA
First fashion job: My first job was as Embroidery specialists at Halyna’s Embroidery. It was my first company that I started in US as I moved here.
When did you know you had a passion for fashion: In high school
Person who has impacted your life the most: My father, he was very business smart person. He could multiply 349 by 792 in his mind! Always wow me in many ways!
Your biggest fashion accomplishment in your eyes: December 2016 Rumi Award winner in category of Best Fashion and Show Presentation. We were very unique in ethno style and performance.
The biggest obstacle you have overcome: Sales is a big obstacle for me. I am still learning how to move my products smarter!
Favorite quote: “ELEGANCE IS BEING AS BEAUTIFUL INSIDE AS OUTSIDE!” Coco Chanel
Advice to someone pursuing a career in fashion as a designer: My advice to someone who is pursuing fashion – just be patient, learn how to move your product faster, build an awesome team, who can help you in different way.
How has the Phoenix Fashion Week #DesignerBootcamp impacted your brand? I am very different now! More focused, more concentrated on my goals in business, life and giving back to community more!
Favorite piece you have ever designed:
If you would like to attend Phoenix Fashion Week 2018, you can purchase tickets here: eventbrite.com. Use promo code FABAZ for a $20 gift card good towards any seat (not applicable towards standing room tickets).
Phoenix Fashion Week 2018 Emerging Designer Lineup
Thursday, Oct. 18 (Lifestyle):
Activ Intimates
Nani Swimwear
Rockin Street Wear
WVSH
Friday, Oct. 19 (Contemporary):
Being Dapper
Cody Chris Collection
MollyKate Cline
SiSi Aduke
Saturday, Oct. 20 (Ready to Wear):
Amanda Casarez
Chau Chic Designs
Orlando Dugi
Zelenco