Jessica Toscano owns and operates Wild Sol Project, an online women’s clothing boutique based out of Queen Creek. “Wild Sol Project is meant to elevate everyday fashion without compromising style and comfort.” Learn about Jessica Toscano…
Follow at: @Wildsolproject; @thiscoffeestainedlife
Hometown: San Diego, CA
First job: Hostess at Mimi’s Café.
Favorite ways to spend your free time in AZ: Outside exploring with my family, finding new parks, hiking trails, or swimming in our backyard. Lately, I have enjoyed going to baseball fields and watching my oldest son play.
Your biggest accomplishment and why: Starting my home-based business while homeschooling my two young boys. This is not for the faint of heart.
The biggest obstacle you overcame: My biggest obstacle was leaving San Diego, where my husband and I grew up for over 35 years. I dreamt about raising my family while surrounded by our family and lifelong friends. Little did we know God had plans for us, leading us here to Arizona.
Someone who inspires you and why: Joanna Gaines of Magnolia. She is an entrepreneurial success, has a brilliant creative vision, and exudes authenticity while raising her children and nurturing her marriage. She shares her personal experiences and challenges openly, making her relatable to me. She encourages me to pursue my passions and trust my creative instincts.
Advice to someone pursuing a career path in what you do: Be ready to embrace the obstacles. As with everything in life, there will be a constant ebb and flow. For any mama passionate about starting a business, I advise starting small, with little bits at a time. Embrace failure as part of the process while finding beauty in the imperfections.
Favorite quote: “My mission in life is not merely to survive, but thrive; and to do so with some passion, some compassion, some humor and some style” —Maya Angelou
Something someone would be surprised to learn about you: That I am an introvert. I have the worst social anxiety, and I would rather spend my day curled up with a good book than go out.
What makes someone fabulous: Confidence.