Will Armijo Nrish

Fabulous People: Will Armijo

Will Armijo is the owner and founder of Phoenix-based Nrish, an online weight loss program. “Nrish empowers its community to refocus their approach to weight loss and find their own blueprint for success.” Learn about Will Armijo…

Hometown: Gallup, New Mexico (moved to Scottsdale at 16!)

First job: I was an assistant for my dad, who owned a seal coating company in Phoenix. For those who aren’t familiar, seal coating is when you apply a protective layer to asphalt surfaces to keep out chemicals, and other harmful things that damage the surface. Essentially restoring parking lots. The work is primarily done in the summer months, and you have to wear double layers in the heat for safety purposes. I wouldn’t exactly call it a fun job, but hard work is rewarding and spending time with my dad is always a good day in my book.  

Favorite ways to spend your free time in AZ: I know most Phoenicians love to spend the winters outside when it’s gorgeous weather here, but I actually prefer to take a ton of trips up north to enjoy the snow. My family and I are originally from Gallop, New Mexico, where you experience the four seasons, so being outside in the colder weather doing traditional winter activities reminds me of home. Conversely, I spend a lot of time during the summer in movie theaters trying my best to stay away from the heat! 

Your biggest accomplishment and why: My biggest accomplishment has been starting my own business with zero financial backing. When I first started my online weight loss program, there wasn’t anyone really doing exactly what I was. I had to learn how to not only trust my vision for this business, but also find people and resources that aligned with what I wanted to build. There’s not a clear blueprint for this and I’ve admittedly learned some hard lessons along the way (and probably have a few more to learn). But at the end of the day, I’ve built a business I’m not only proud of, but I know Nrish has positively impacted thousands of people. It’s beyond rewarding and we’re just getting started. 

The biggest obstacle you overcame: Growing up, most of my time was dedicated to the game of baseball. I was a pitcher, with every intention of playing professionally. But after an injury in college, I was forced to evaluate where I was going and what I was going to do next. I was forced to give up my identity of being an athlete. While that presented obvious challenges, letting go of those expectations was surprisingly empowering. It gave me the freedom to be confident in making my own personal and professional decisions. Without those obstacles, I wouldn’t be where I am today. That may sound cliche, but I really believe I’m doing exactly what’s meant for me. 

Someone who inspires you and why: My parents. Not because of what they’ve accomplished or their level of success. It’s because of who they are as people and the values they’ve instilled in my sister and me. I could go on and on about how they’ve inspired me throughout my life, but it ultimately comes down to them providing for us selflessly, always working hard and never doing anything unfavorable for personal gain. 

Advice to someone pursuing a career path in what you do: Everyone around you will have an opinion on how you should do things. And that’s OK, but you have to trust yourself and really believe in the decisions you make as well, whether they be big or small. Trust me, it’s not always an easy thing to do, but it’s crucial. Also, never take advice from somebody you wouldn’t trade places with.

Favorite quote: “It’s five o’clock somewhere.” Yeah, that may sound a little funny because it’s a saying that’s widely associated with drinking, but to me, I interpret it as living your best life on your own terms and, most importantly, on your own time. 

Something someone would be surprised to learn about you: I’m left-handed, which as a former pitcher, actually worked to my advantage. I was also able to tout those pitching skills in a Taco Bell commercial for the Diamondbacks when I was younger!

What makes someone fabulous: Somebody who makes everyone feel good about being who they are. It’s someone who is truly happy for other people and their successes. I mean truly happy. Because in life and business, that can be a rare quality, but it’s the foundation for any meaningful relationship.

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