Entertainment icon and hip-hop legend Snoop Dogg’s first-ever gin brand, INDOGGO Gin, is now available across Arizona, including at Total Wine and fine local liquor stores.
INDOGGO was developed by the King of “Gin & Juice,” in partnership with his friend and spirits veteran, Keenan Towns of Trusted Spirits, a beverage supplier that develops celebrity wine and spirits brands, and Prestige Beverage Group, an industry leading importer and brand innovator of award-winning wines and spirits. Together, this dream team aims to shake up the gin category with the best tasting, most approachable gin on the market today.
“I can’t wait for the world to taste my remix on gin! When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” says Snoop Dogg. “When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
INDOGGO is certified gluten free, distilled five times with seven premium botanicals and is infused with all-natural strawberry flavor with no added sugar. The gin is light on the juniper flavor and features orange, coriander and cassia botanicals for a taste of strawberry and citrus with a slightly sweet and fruity finish.
Fresh, clean and like no other gin in the world, INDOGGO is ideal for sipping on the rocks with a squeeze of lime or mixing with tonic or juice. Snoop has created his own signature cocktails including:
The Remix
2 oz. INDOGGO Gin
3 Muddled Strawberries
.75 oz. Lemon Juice
.5 oz. Simple Syrup
Top with Crushed Ice
Garnish with Sliced Strawberry
The Laidback
2 oz. INDOGGO Gin
2 oz Pineapple Juice
Top with Club Soda
Garnish with Strawberry Slices
Towns, co-founder of Trusted Spirits says, “We’re so excited to partner with Snoop and Prestige Beverage Group to make Snoop’s and our dream a reality. INDOGGO stands out from any other gin in the world because Snoop, the ‘Gin Connoisseur’ took two years to develop the juicy and refreshing taste profile. His dedication to the brand makes him the perfect partner.”
INDOGGO bottles stand out with bold purple color and vertical logo with turned G’s to signify the gin remix inside. The bottles are topped with contemporary gold foil stamps which feature Snoop’s signature and the brand’s official logo symbolizing its laid-back California style. The cartons feature the same bold purple and iconic design elements.
For more on INDOGGO, visit www.indoggogin.com.