jeremy pacheco

The Genuine to Open from Genuine Concepts

The VIG Uptown has closed its doors and in its place, Phoenix diners can expect The Genuine, a brand new restaurant from Genuine Concepts.

Set to debut in February, The Genuine will offer an “elevated all-day dining experience” (lunch, dinner and weekend brunch) from Chef Jeremy Pacheco (pictured). The menu will spotlight creative wood-fired eats from the Forno Bravo oven, paired with a selection of local craft beers, wines and cocktails. “The Genuine will proudly showcase local, regional, sustainable, natural and organic foods from Arizona producers like Huss Brewing, Noble Bread, Four Peaks, ROCC coffee, White Lion Iced Tea, McClendon’s Select, Queen Creek Olive Mill, Hayden Flour Mills, Crow’s Dairy, Rovey Dairy, Sonoran Pasta Co. and more,” says Chef Pacheco, in a press release. “Plus, our favorite imported specialties like Argentinean beef, Chilean sea bass, Portuguese prawns, and artisan meats and cheeses from around the world.”

The modern tavern will have a fire-pit lounge that leads into the main dining room, a semi-open kitchen built around the massive Forno Bravo wood-burning oven, an open-air garden room and a street-side front patio with live music

Don’t fret, The VIG fans: An announcement will be coming soon about a new location in the wake of the Uptown closure.

To learn more about The Genuine, visit

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