now or never phoenix

Now or Never Opens in Phoenix

Now or Never, an upscale lifestyle shop, is now open along Roosevelt Row in Phoenix. The new shop curates clothing, furniture, accessories, home décor and skincare products from fine designers and independent brands and makers from across the globe.

Now or Never, owned by Jason Shelby and Wade Parkins, gained popularity from its original outpost in Tucson and offers goods at various price points that shoppers can’t come by in the Valley. COMME des GARÇONS, MM6 Maison Margiela, KARA and Rachel Comey, among others, are just a few of the names that grace the shop. The boutique also features a shop-in-shop in partnership with Italian brand Kartell, featuring instantly recognizable modern furniture, lighting and home décor, most notably the Louis Ghost Chair designed by Philippe Starck.

“Our goal is to create a true lifestyle boutique featuring a compelling edit of products from indie brands mixed with well-known designer names,” says Parkins, in a press release. “The point of differentiation with Now or Never is that the majority of what we carry is exclusive to us, meaning you won’t be able to find it anywhere else in the Valley or even in the Southwest.”

For more about Now or Never in Phoenix, visit

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