Lacy Cain is the CEO and founder of Wildjoy, which empowers 270,000-plus people in Arizona to do more by exploring the state’s hidden gems while creating community–via activities like hiking and candle-making. Wildjoy seeks to expand outside of Arizona most in 2023. Learn about Lacy Cain…
Hometown: Tucson, Arizona
First job: Owned my first business as a kid running a massage parlor in my mom’s house! Sisters were the therapists, and I kept all the $5 per hour profit. Fun job! First real job was working in the kitchen at The Keg Steakhouse and Bar as an expo chef.
Favorite ways to spend your free time in AZ: Finding natural water sources. I love hiking to lakes, swimming holes, waterfalls and more throughout the Sonoran Desert.
Your biggest accomplishment and why: Launching a start-up right out of college with no experience, funding or teammates.
The biggest obstacle you overcame: Fighting the urge to hide when things get tough. I started posting on TikTok in January 2020, and it forever transformed my business’ projections.
Someone who inspires you and why: Sara Blakely [founder of Spanx]. She is self-funded and started from nothing too!
Advice to someone pursuing a career path in what you do: Take no prisoners and don’t care if you fail along the way. That’s how you know you’re on the right path.
Favorite quote: “For I can do all things through Christ who strengthens me.” –Philippians 4:13
Something someone would be surprised to learn about you: I am the oldest of six kids, and I majored in accounting in college despite my extrovert presence.
What makes someone fabulous: Someone who makes others feel like they are capable of more as shown by their kindness, work ethic and positive attitude. Fabulous people walk their talk and don’t fake it.