Bad Birdie and Four Peaks Brewing Partnership

A bold and disruptive golf brand designed for the next generation of golfers, Bad Birdie has collaborated with Tempe-based Four Peaks Brewing for a limited-edition golf apparel line and a new refreshing beer. 

Bad Birdie, the daring and innovative golf attire brand, has partnered with Valley favorite Four Peaks Brewing to showcase its latest in stylish apparel, golf essentials and a new beer to honor Arizona’s golf season—Bad Birdie Juicy Golden Ale.

“We’ve teamed up with Four Peaks Brewery to craft a beer that is perfect for golf, on and off the course,” says Jason Richardson, CEO and founder of Bad Birdie, in a press release. “It’s easy to drink and I’m not gonna lie, you’re probably going to want to have more than one during your round. This collaboration is a continuation of Bad Birdie’s mission to disrupt golf and push the sport toward being more innovative, inclusive and creative.” 

By merging Bad Birdie’s cutting-edge designs and vibrant patterns with Four Peaks’ mastery in crafting award-winning brews, this collection celebrates the shared commitment of both brands to fostering enjoyment and inclusivity while shaking up the traditional realm of golf.


“We’re beyond excited to partner with Bad Birdie to bring this beer to life. At Four Peaks, we take the pretentiousness out of craft beer, making quality and innovative beer for everyone — just like Bad Birdie’s mission to bring in a new community of players,” says Trevor Needle, marketing director of Four Peaks Brewing, in a press release. “Through our partnership, we’ve perfectly blended our brands and visions together to create an easy-drinking beer along with must-have apparel.” 

The Bad Birdie Juicy Golden Ale isn’t your run-of-the-mill brew — it offers a crushable, daring and unique palate experience. Infused with hints of passionfruit, orange and guava, its subtly crisp flavors perfectly complement Bad Birdie’s bold persona. With an alcohol by volume of five percent, the new sip is a hole-in-one for craft brew fans. 

Bad Birdie’s new lineup of bespoke golf attire, inspired by the Bad Birdie Juicy Golden Ale design, blends classic sporty wear with a contemporary flair, featuring a palette of earthy greens, blues and creams. The collection encompasses Bad Birdie’s signature polos, graphic tees, hoodies, hats and accessories, with prices starting at $35. 

For those looking to try The Bad Birdie Juicy Golden Ale, the sip can be found at Four Peaks Brewing in Tempe and select Arizona retailers. The limited-edition apparel is exclusively available online. 

For more information, visit badbirdiegolf.com.

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